What is search engine optimization?

Jarrod Harman

Published on: 15/01/2025

This blog post provides a comprehensive guide to the basics of search engine optimization (SEO), a crucial digital marketing strategy for enhancing website visibility on search engines like Google, Bing, and Yahoo. It covers essential components including keyword research, on-page and off-page optimization, technical SEO, and the importance of user experience. The guide emphasizes the significance of SEO in driving organic traffic, building brand credibility, and offering a cost-effective alternative to paid advertising.